Every year, the Kazanlak Rose Festival turns Bulgaria’s Rose Valley into a colorful and fragrant celebration. The event honors the long tradition of rose growing and the world-famous Bulgarian rose oil. Held every June, it attracts thousands of visitors who come to enjoy its beauty, culture, and joy.
A Celebration of the Bulgarian Rose
Kazanlak lies in the heart of the Rose Valley, a region famous for producing the finest rose oil. The Kazanlak Rose Festival celebrates this rich history that began more than 300 years ago. Roses grown here are mainly the Damask variety, known for their strong scent and high-quality oil.
The festival begins with traditional rose-picking rituals. Locals dressed in colorful costumes welcome guests into the blooming fields. Visitors can join them at sunrise, when the air fills with the sweet aroma of fresh roses. This special moment shows the heart of the festival — unity, tradition, and the beauty of nature.
To experience this event fully, plan your trip with Rose Festival Tour. Local guides help you explore the rose fields, cultural shows, and hidden gems of Kazanlak.
The Heart of the Celebration
The Kazanlak Rose Festival is not only about roses. It also celebrates Bulgarian culture through music, dance, and art. The streets fill with parades, traditional performances, and cheerful crowds. The highlight of the event is the Rose Queen Parade, where young women from Kazanlak compete for the title of “Rose Queen.”
Folk groups from across Bulgaria perform songs and dances that represent centuries of national heritage. Visitors can also taste traditional food, buy rose-based souvenirs, and enjoy the friendly atmosphere of the town. Each activity reflects the pride Bulgarians feel for their traditions.
Rose Oil – The Liquid Gold of Bulgaria
A key part of the Kazanlak Rose Festival is the rose oil demonstration. Visitors can see how thousands of petals are distilled to make just one gram of rose oil. This process shows the skill and patience needed to produce Bulgaria’s “liquid gold.”
Rose oil from Kazanlak is one of the most valuable essential oils in the world. It is used in luxury perfumes made in France, Italy, and other countries.
Visiting Kazanlak and the Rose Valley
The Kazanlak Rose Festival usually takes place during the first week of June. Hotels fill up quickly, so it’s best to book early. Visitors can also explore the Thracian Tomb of Kazanlak, a UNESCO World Heritage Site, and the Rose Museum, which tells the story of rose cultivation.
Whether you love nature, culture, or photography, the Kazanlak Rose Festival promises an unforgettable experience. It is a celebration of beauty, tradition, and Bulgarian spirit that leaves every visitor enchanted.
